Since 2010, Olympian Julia Clukey has partnered with the Maine Beer & Wine Distributors Association as part of their responsibility initiative by recording public service announcements.
“I’m excited to be able to come home this year for the holidays and spend time with friends and family. I also know this can be a very busy and stressful time of year for people, especially for those who will be traveling. The PSA is an important reminder for people to plan ahead and continue make good decisions,” said Julia Clukey, spokesperson for the Maine Beer & Wine Distributors Association.
Clukey, 29, a member of the U.S. luge team and spokesperson for the MBWDA, is featured in the video PSA sharing her personal message about the importance of responsibility, reminding the viewers that the most important gift this season is time with friends and family. As part of the PSA, she reminds listeners that if you are going to drink, designate a driver, and if you are under 21, it is illegal to purchase or consume alcohol.
Clukey and the MBWDA recorded the new video PSA so her message can be shared easily using social media. The video version is available on YouTube and her Facebook page. The audio version of the PSA will air on several commercial radio stations, plus community and college radio stations across the state through the holiday season and through New Year’s Day.
The new video PSA is part of the ongoing responsibility initiative by the MBWDA to communicate that alcohol is a unique product that requires regulation and responsibility. The initiative recently received a Golden Arrow award from the Maine Public Relations Council in the organization identity category because of the campaign’s success in 2013.
For the past four years, Clukey has partnered with the Maine Beer & Wine Distributors Association as part of their responsibility initiative by recording public service announcements, making radio and television show appearances and speaking at local schools to talk with students about the importance of good decision making. Since 2010, she has traveled to more than 2,500 miles to visit more than 34 schools across the state and has reached more than 11,000 Maine students. Clukey is currently scheduling presentations at Maine schools for this spring on her website at www.clukeyluge.com.
To learn more about the Maine Beer & Wine Distributors Association and their ongoing responsibility initiative, visit www.mainebeerandwine.com/responsibility.
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