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Photo Credit: New Belgium Brewing

What is better than music and beer? New Belgium’s Citradelic IPA of course! Check out below for more information:

 He is a self-taught musician and minimalist composer with a talent for making hypnotic, loop-based, enveloping songs. They are an innovative collective of brewers, artists, and passionate beer freaks. When New Belgium Brewing got ready to launch their new beer, Citradelic Tangerine IPA, they turned to music for inspiration. Amid the vast collage of contemporary sound, the Austin-based artist, Bayonne, stood out as someone who’s work perfectly embodies the lush and dreamy experience of creating a tangerine-infused IPA. Calls were made, beers were quaffed, music and ideas were spun. A joyful collaboration achieved full bloom, and the results can be found in the original new song “Fallss” from Bayonne.
 
“This project really pushed me to work on something creative and get the juices flowing,” said Roger Sellers, aka Bayonne. “I’ve been doing a lot of performances and touring, so I haven’t had time to sit down and really focus on something. I was lucky enough to visit the Fort Collins brewery itself and I was pretty fascinated by how efficiently the place is run. And the crew… everyone is super, super nice.”
 
As part of the process, New Belgium Creative Director Steve Porcaro traveled to Austin, TX to document the making of the track and to produce a live performance video for “Falls” captured at The Mohawk – Bayonne’s favorite venue in Austin.
 

“I’ve always got my earbuds to the ground,” said Porcaro, “and Bayonne’s haunting, hypnotic sound immediately grabbed me. Being able to learn about his process, and see it unfold in front of me was truly inspiring and the live set at the Mohawk just brought the whole thing to another level. To experience the work from ideation to performance was powerful. He’s an amazing talent and we’re super happy to have worked together on this.”

Bayonne’s first full length album “Primitives” releases March 25th. His new song “Fallss”, the live video, and the documentary short film are available and downloadable only at http://www.newbelgium.com/citradelic.
 
Visitors to the site can also sign up to win a downloadable personal copy of “Primitives”, play around with psychedelic photo filters, and check out Citradelic-related events in their area.

“The best part of it is the feeling you get when you finish something you’re proud of,” said Bayonne. “The reason I make music at the end of the day is that I enjoy doing it… and I just have to keep chasing it, keep doing it.”

At New Belgium Brewing, they couldn’t agree more.

 About New Belgium Brewing
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews thirteen year-round beers; Citradelic Tangerine IPA, Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel and a gluten-reduced line, Glutiny Pale Ale and Glutiny Golden Ale. Learn more at www.newbelgium.com.
 

11752671_867734849942263_1990067840_oBe sure to follow us on Social Media to get to see our beer adventures live as we invade more breweries and discover more awesome craft beers from all over the world! Cheers humans!

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Be sure to follow us on Social Media as we invade more breweries and discover more awesome craft beers from all over the world! Cheers humans!

Facebook | Instagram | Twitter | Snapchat: beeralien

About The Author

PR / Marketing Intern

I am a sports fanatic, music lover, outdoor enthusiast and beer advocate born and raised in sunny San Diego, CA. While I am not out exploring San Diego’s craft beer scene, I can be found hanging out at the beach with friends or attending southern California’s many live music events. My passion for craft beer was inherited from my father while home brewing together in their garage. I continued to share his passion for craft beer with friends while attending college in Los Angeles, where I was able to explore the craft beer scene outside of San Diego. In the future, I hope to be involved in Marketing/ Event Planning for the craft beer industry so I can spread my love and passion for beer with the larger San Diego community. I am an avid sports fan and can be seen sharing a pint with other aliens at local Padre and Charger games!

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