Chipotle Mexican Grill (NYSE: CMG) will again host its popular Halloween fund-raiser, Boorito. On Friday, October31, Chipotle will offer $3 burritos, bowls, salads, tacos or kids meals to customers dressed in costume. Proceeds from the fund-raiser will benefit the Chipotle Cultivate Foundation.
“Our customers have helped raise $3 million for the Chipotle Cultivate Foundation through Boorito over the last three years, simply by coming toour restaurants in costume,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “We are changing the way people thinkabout and eat fast food, and the Cultivate Foundation is an ally in that effort, providing money to organizations that are committed to creating asustainable, healthful and equitable food future. We are thrilled to have the support of our customers to help us on our journey to cultivate a betterworld.”
Chipotle is also inviting costumers to participate in a costume contest. To enter, participants can upload a photo of themselves in costume atChipotle to Twitter or Instagram using the hashtag #ChipotleBooritoContest. Three grand prize-winners will win $2,500 in the categories of bestgroup costume, scariest costume, and most creative costume. Five runners-up will also be selected to receive free Chipotle catering for 20 people.
To participate in Boorito, simply visit any Chipotle restaurant dressed in costume between 5 p.m. and closing on October 31, and purchase a burrito,burrito bowl, tacos, salad or kids meal for only $3. Proceeds, up to $1 million, will benefit the Chipotle Cultivate Foundation, a non-profit organization committed to creating a more sustainable and healthful food system and to raising awareness about important issues in food.
For more information about Boorito and full contest details, please visit Chipotle.com/Boorito.
Chipotle Mexican Grill established the Chipotle Cultivate Foundation in 2011 to extend its commitment to creating a more sustainable future. The foundation supports organizations and individuals who support responsible farming, wholesome food and healthful eating, and since its inception, the foundation has contributed more than $2.5 million to likeminded organizations. Visit www.cultivatefoundation.org for more information.
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