The Genesee Brewery, New York State’s oldest brewery, kicked off the holiday season by unveiling a two-story Christmas tree, constructed of 428 empty beer kegs, outside its Genesee Brew House in Rochester, New York. The tree stands 26 feet tall and is lit with green LED lights, topped with a red neon Genesee beer sign.
The creation of the Genesee Beer Keg Christmas tree took five employees, two days and one forklift to construct. The team built a smaller version of the tree last year, which garnered national attention as well as social media buzz. This year’s tree has already attracted thousands of visitors and beer fans.
“The Beer Keg Christmas Tree has already become a fun, holiday tradition,” said Mike Gaesser, director of packaging innovation for Genesee. “I’ve worked here 38 years and, at the brewery, we’re all like family. I can’t think of a better way to celebrate the holidays than to build a Keg Tree from our family to yours.”
About The Genesee Brewery
Based in Rochester and established in 1878, the Genesee Brewery is the oldest brewery in New York State, and is part of North American Breweries. The brewery makes the classic Genesee line of beers, Original Honey Brown Lager and Dundee Ales & Lagers family of craft beers. For more information: http://www.geneseebeer.com/
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