LOCAL FLAVORS HIT THE ROAD WITH “MILK & COOKIES”
With a new ingredient and a bit of wizardry, Firestone Walker’s Velvet Merlin oatmeal stout has been transformed into a mindblowing mouthful known as Nitro Merlin Milk Stout—and it is now being launched both locally and nationally with a series of “Milk & Cookies” promotions in collaboration with Brown Butter Cookie Company of Cayucos and Paso Robles.
“It’s cool to showcase two locally crafted favorites and share them with people across the country,” said Jamie Smith, the brewery’s marketing director.
The Milk & Cookies promotions are available to Firestone Walker accounts across the Central Coast and beyond. The cookies are ordered in advance, and on a designated night, they are shared with pints of Nitro Merlin Milk Stout.
The featured cookies are Brown Butter’s signature shortbread cookies that are made with browned butter, brown sugar and vanilla with a touch of sea salt. Nitro Merlin Milk Stout’s rich, creamy smoothness and subtle sweetness is a perfect match for the shortbread, while the browned butter and hint of sea salt are tasty complements to the beer’s dark roasty notes.
“It’s a pairing of local flavors that taste really awesome together,” said Brewmaster Matt Brynildson.
Added Brown Butter co-proprietor Christa Hozie, “We were honored when Firestone Walker asked us to collaborate. It’s very exciting to know our cookies are being enjoyed by Firestone beer lovers on the Central Coast and nationwide.”
Firestone Walker has launched a corresponding web page with details on Brown Butter Cookie Company and their collaboration: www.firestonebeer.com/beers/nitromerlin/milk-and-cookies.php.
Nitro Merlin Milk Stout is brewed the same as Firestone Walker’s winter seasonal Velvet Merlin oatmeal stout, but with one critical twist: the inclusion of non-fermentable lactose sugar (a.k.a. milk sugar), the ingredient that transforms the beer into a creamier milk stout. This character is enhanced by pushing the beer with nitrogen, which creates thick velvety foam and an ultra-smooth mouthfeel.
Upcoming Milk & Cookies events on the Central Coast include:
Spikes Pub San Luis Obispo, CA 1.30.16
Eureka! Burger San Luis Obispo, CA 1.20.16
Dunbar Brewing Santa Margarita, CA 2.4.16
Libertine Pub Morro Bay, CA 2.11.16
O’Sullivans Pub Santa Maria, CA 1.20.16
Woodstock’s Pizza Isla Vista, CA 2.23.16
Zodos Bowling & Beyond Goleta, CA 2.11.16
Firestone Walker Brewing Company is a pioneering regional craft brewery founded in 1996 and located in Paso Robles and Buellton on California’s Central Coast. The brewery features a diverse portfolio ranging from iconic pale ales to vintage barrel-aged beers, along with eccentric wild ales made at its Barrelworks facility. www.FirestoneBeer.com/local
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