Two of North Carolina’s largest beer distributors, Caffey Distributing and Carolina Premium Beverage, have created Craft Central, a new division dedicated to the sale, distribution and proliferation of craft beer. Craft Central is committed to bringing the best beer in the world to central North Carolina. Since its launch in November 2014, Craft Central has brought craft brewers such as Ballast Point, Epic Brewery, DuClaw Brewing Company and Olde Hickory Brewing Company to the Triad and Charlotte region of North Carolina. This is in addition to their portfolio of 18 craft brands including Foothills, New Belgium and SweetWater.
“Craft Central is about more than being a distributor,” said Chris Caffey, President & CEO of Caffey Distributing and Carolina Premium Beverage. “It’s about the culture and beer. We want to educate beer lovers and allow them to have an experience with it. North Carolina has amazing beer culture, and we want to tap into those who are passionate, those who can help us find the best beers from around the world.”
The mission of Craft Central is to sell beer in a way that’s never been done before by a beer distributor. It is tapping directly into the beer culture to generate excitement, educate new craft beer drinkers and attract new brands. Craft Central is dedicated to its customer’s customer.
Craft Central intends to raise the North Carolina beer consumer’s excitement and depth of knowledge. It will do this in several ways, from point-of-sale education, social media initiatives and original craft beer content to tastings, beer festivals and one-of-kind beer experiences. With these efforts combined with Caffey and Carolina Premium Beverages distribution saavy, Craft Central hopes to bring even more craft beer to the area in 2015.
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