Craft Brew Alliance (CBA), a Portland-based craft brewing company, has selected Alcone Marketing Group to provide its innovative expertise at retail. CBA is a leading craft brewing company, which brews, brands and markets some of the world’s most respected and best-loved American craft beers. The company’s portfolio includes pioneering Pacific Northwest craft brewers Widmer Brothers Brewing and Redhook Ale Brewery, as well as Kona Brewing Company, and innovative category leaders such as Omission Beer, which is the #1 beer in the gluten free beer segment, and Square Mile Cider Company, a tribute to the early American settlers who purchased the first plots of land in the Pacific Northwest.
Alcone has been selected to activate CBA’s presence at retail, with dynamic and creative merchandising solutions including point of sale promotion, sourcing, warehousing, e-commerce sales management, and website management. Alcone is partnering with IMS, also a part of the DAS Group of Companies, to provide all warehousing and fulfillment support for the retail activation.
“With Alcone’s extensive marketing experience in the beer category, we’re thrilled to start a new partnership with Craft Brew Alliance. We believe they have fantastic craft beer brands that are poised for tremendous growth – and we look forward to being along for the journey,” notes Alcone’s Corey Saenz, Senior Vice President of Client Engagement.
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