Coronado Brewing Company has announced its new brand evolution, as the craft brewery is poised to enter its twentieth year. With a desire for a more focused and consistent brand foundation, the World Beer Cup champion turned to another San Diego-based company to lead the effort-branding agency MiresBall.
The MiresBall team created a cleaner look and feel, embracing the craft brewery’s passion for family, friends and creating exceptional, approachable beer. A new tagline, Stay Coastal, references Coronado Brewing’s rich history in Coronado, and the relaxed state of mind that resonates with both locals and fans worldwide. The Coronado mermaid, slightly updated, remains an iconic figure at the core of the brand. Other new elements include the logo, fonts, packaging hierarchy and color scheme.
“The goal was to be more aligned across the brand’s portfolio as we move globally . The packaging design for the launch of our new cans offered a great opportunity to dive deeper into our coastal story. The team at MiresBall helped us focus on who we are as a SoCal-style, family-owned and -operated brewery. Founders Rick and Ron Chapman were also heavily involved throughout the branding process.”Heather Dueitt, marketing manager at Coronado Brewing Company
“Coronado Brewing has built a soulful legacy around their delicious beer, great food, and coastal lifestyle – all captured in the spirit of the mermaid. Our job was to refine and amplify that brand goodness, and to share their coastal calling with a new national and international craft audience.”Scott Mires, partner and creative director at MiresBall
Over the next sixteen months, Coronado Brewing will phase in the new packaging, debuting cans in March and new seasonal bottles in May. The company will roll out the new look and feel through 2016, with the goal of completing the transition by the beginning of 2017.
About Coronado Brewing Company: In 1996, when craft beer was still a foreign term and San Diego County was home to only a handful of breweries, the Chapman brothers Ron and Rick opened a brewpub in their hometown of Coronado. Today CBC stays true to their San Diego roots, brewing abundantly hoppy West Coast-style ales, which are available today in nineteen US states and ten countries. In addition to the long-established pub in Coronado, the company opened a tasting room inside their newly built San Diego production facility in early 2013, and a tasting room and restaurant in Imperial Beach, California in 2014. Coronado Brewing Company was honored in 2014 with one of the brewing industry’s most prestigious awards-World Beer Cup Champion Brewery and Brewmasterfor a Mid-size Brewing Company.
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