Major Brands – Beer Alien

Bulleit Frontier Whiskey 12 Year Old Rye Returns After Five Years

Terry Bunch — Sat, 13 Apr 2024 00:48:52 +0000

After five years, a 2019 San Francisco World Spirits Competition Gold Medal, and a clamor of requests from bartenders and fans alike, Bulleit Frontier Whiskey is announcing the return of its 12-Year-Old American Straight Rye Whiskey. Bulleit Rye 12-Year-Old is a limited-availability extension of Bulleit Rye Whiskey, America’s #1 selling rye whiskey1. The 12-Year-Old uses...

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Overholt Releases A. Overholt Straight Rye Whiskey

Terry Bunch — Thu, 11 Apr 2024 16:20:14 +0000

Overholt™, the longest-standing American whiskey brand maintained continuously since 1810, announced its newest release, A. Overholt shepherding the newest evolution of Pennsylvania Rye imbued with heritage and legacy. Reintroducing consumers to one of the first styles of American whiskey, Overholt™ is reclaiming its stature as one of the most iconic rye whiskey brands by redefining...

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Baileys S’mores Liqueur Returns For The Summer

Terry Bunch — Tue, 09 Apr 2024 01:37:50 +0000

The season is already blooming with the return of sunshine, outdoor activities, and warmer days, marking the perfect occasion for Baileys S’mores Irish Cream Liqueur to make its highly anticipated comeback. After winning a gold medal at the 2022 San Francisco World Spirits Competition, the limited time offering from Baileys’ esteemed portfolio is back by popular...

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Seagrams 7 American Cornhole League Official Whiskey Sponsor

Terry Bunch — Fri, 05 Apr 2024 22:55:57 +0000

From tailgates to festivals to backyard BBQs, cornhole is a staple at almost every summertime get-together. Now, Seagram’s 7 Crown American Blended Whiskey is taking the fun to the next level by joining forces with the American Cornhole League (ACL) as its Official Whiskey Sponsor, bringing the No. 1 American Blended Whiskey to the pro...

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Jameson Launches Connects F.C. A Celebration Of Community Through Football

Terry Bunch — Fri, 22 Mar 2024 02:24:17 +0000

… that’s soccer to you American humans haha … Jameson, as proud Official Partner of the English Football League (EFL), is delighted to introduce Connects FC. The initiative is designed to leverage the transformative power of football to create a community of like-minded people, spanning multiple generations. Over 25 million people across the UK, from...

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MONKEY SHOULDER Reveals New Bottle Using Up To 25% Less Glass

Terry Bunch — Tue, 19 Mar 2024 17:29:25 +0000

Award-winning* Monkey Shoulder whisky, the 100% malt whisky made for mixing, is revealing a fresh new look and feel to its bottle, the first major change to the brand’s hero bottle since it started shaking up the traditional whisky category in 2005. The changes include a bold refresh of the label and a lighter bottle...

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Crown Royal Launches Crown Royal Blackberry

Terry Bunch — Wed, 13 Mar 2024 23:10:23 +0000

Canadian whisky brand and leader in flavored offerings, Crown Royal, has officially announced its highly anticipated limited edition release of Blackberry Flavored Whisky. This new liquid is the perfect addition to the brand’s flavor portfolio for spring and summer and has already taken social media by storm with consumers +21 sharing their love for the...

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Old Forester Releases 117 Series High Angels’ Share

Terry Bunch — Wed, 06 Mar 2024 18:06:45 +0000

Old Forester® today releases High Angels’ Share, an expression from its celebrated 117 series. This limited-edition whiskey is the result of low-yield barrels, providing consumers with a taste of this specific facet of the aging process, and resulting in a rich, layered concentration. Bottled at 110 proof (55% ABV) in a 375 ml bottle, the expression...

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Baileys Partners With Ian Charms To Introduce An Exclusive St. Patrick’s Day Collab

Terry Bunch — Thu, 29 Feb 2024 21:10:50 +0000

St. Patrick’s Day is now only a short leap away as we gear up to celebrate the Emerald Isle. With the turn of the season comes an invitation to swap out your drab winter wardrobe for brighter spring hues because this just in – green is the new black. This St. Patrick’s Day, Baileys Original Irish...

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Maker’s Mark Bourbon Calls Consumers to Recognize ‘Spirited Women’

Terry Bunch — Mon, 19 Feb 2024 16:41:47 +0000

Maker’s Mark, the iconic handmade Kentucky bourbon, today announced its support of Vital Voices, a leading nonprofit investing in female leaders taking on the world’s greatest challenges, with a limited-edition label designed by renowned artist Gayle Kabaker. In honor of Women’s History Month, consumers are invited to order the complimentary Maker’s Mark label at makersmarkpersonalize.com and personalize it with the name...

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Bacardi Acquires ILEGAL Mezcal

Terry Bunch — Mon, 11 Sep 2023 14:29:55 +0000

Bacardi Limited, the largest privately held international spirits company in the world, announced today the completion of a transaction that makes the family-owned company the sole owner of ILEGAL Mezcal®, a leading super premium artisanal mezcal. The transaction follows a successful relationship in which Bacardi partnered with ILEGAL since 2015. The super-premium plus mezcal category is...

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Tanduay Cocktails Celebrate the Flavors of the Islands

Terry Bunch — Fri, 01 Sep 2023 13:57:45 +0000

Tanduay invites you to chill and unwind with its specially crafted cocktails that evoke the tropical paradise. These cocktails showcase the incredible versatility of the brand’s award-winning rums when blended with fruits that are readily accessible throughout the entire year. Tanduay is an iconic brand in the Philippines that has been winning awards since the...

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Captain Morgan Releases Captain Morgan Spiced Gold 0.0%

Terry Bunch — Wed, 30 Aug 2023 18:12:10 +0000

Captain Morgan is today unveiling Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Original Spiced Gold, offering a deliciously spiced flavour profile. Following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% over the past few years, Captain Morgan Spiced Gold 0.0% brings further choice to the market as the...

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Blue Run Spirits Unveils First Triple-Age Kentucky Straight Bourbon Whiskey

Terry Bunch — Fri, 25 Aug 2023 13:46:36 +0000

NOTE: Bue Run Spirits is now (as of Aug 2023) owned by Coors Spirits Co., the spirits division of Molson Coors Beverage Co. Georgetown, Kentucky-based Blue Run Spirits today announced Trifecta – the company’s first three-age Kentucky Straight Bourbon Whiskey. Trifecta will be available at retailers nationwide in August and at http://www.bluerunspirits.com/shop starting at 3 pm Eastern on Wednesday, August 23, 2023....

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Seagram’s Investment Helps Remove 215K+ Pounds of Trash and Debris from Florida Beaches

Terry Bunch — Fri, 11 Aug 2023 21:46:51 +0000

Seagram’s Escapes recently partnered with Keep Florida Beautiful to plan widespread clean-up efforts across southwest Florida shorelines. More than 7,500 people participated, removing 215K lbs. of trash and debris during events held March through July 2023. A $50,000 grant from Seagram’s Escapes funded the program that included inland and waterway cleanups that prioritized some of the areas hardest hit by recent hurricanes,...

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