As holiday parties get underway across the city, Big Rock Brewery is marking 10 years of partnering with the Calgary Police Service and Associated Cab on the #GetHomeSafe campaign.

Starting Friday, November 20th, and throughout the month of December, this city wide program acts as a visible reminder for Calgarians to know their limits and have a transportation plan if they are going to be drinking.

More than 100 bars and restaurants will display posters and distribute over 30,000 coasters with messaging that urges patrons at bars and restaurants to not get behind the wheel of a vehicle if they are impaired. A series of radio spots will also include a message from Mayor Naheed Nenshi.

As always, CPS will be out in full force throughout the season ensuring our roads are safe, while Associated Cab does its part in this #GetHomeSafe campaign. Associated Cab’s new free app also offers more customized service and tracking features for this busy time of year.

About Big Rock Brewery Inc.
Big Rock Brewery Inc. (“Big Rock”) (TSX:BR) – headquartered in Calgary, Alberta – produces premium, all natural craft beers. As Canada’s leading craft brewer, Big Rock has a family of exceptional ales and lagers, Rock Creek Cider, and an ongoing selection of seasonal beers. Big Rock’s products are sold in five provinces and two territories in Canada, and are also available in the Republic of Korea. For more information on Big Rock Brewery visit:

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