Reposting from sandiegoreader.com
San Diego’s independent beer wars started in earnest Memorial Day weekend, as local breweries and their supporters lit up social media and literally took to the skies to voice displeasure about the opening of a big-beer-owned brewpub on #sdbeer turf.
San Diego Brewers Guild will issue window decals to its brewery members and allies to indicate to beer drinkers which businesses serve independent, locally produced beers.
The San Diego Brewers Guild has unveiled what it calls a Conscious Consumer Campaign. It will begin distributing Brewers Guild window decals, flags, and tap danglers to its members to make it clear to beer drinkers when they are drinking locally owned, locally produced beer.
Speaking on the need for such distinctions, Brewers Guild president Jill Davidson said, “With the growing number of mergers and acquisitions, it is becoming more challenging than ever to differentiate between independently owned craft brands and those that are owned by international megaconglomerates. The consumer deserves to have the information necessary to make the conscious choice of who they support with their hard-earned dollars,” in order to “make the informed decision of where the dollars are going to ultimately end up.”