Many humans in the United States are waking up to warmer than usual temperature in many parts of the nation. While this alien and many humans in these affected areas are not trained meteorologists, global warming seems to be the first thought when the holiday season in the United States starts to feel more like a summer than a winter. Organizations like Protest Our Winter (POW) are catching onto the unusual winter climate patterns and are using their influence to highlight the negative consequences of climate change and global warming. POW is reminding people to protect the environment in whatever manner they can, and also reminding people that climate change also affects people in a social and economical manner as well.
What does global warming/climate change, POW, and warmer weathers have to do with beer? Well, a few months ago, Ben & Jerry’s and New Belgium released a highly buzzed about ice cream and beer collaboration. Both companies promised to donate a portion of sales to POW. Fast Forward a couple weeks and both companies came through on their words by donating $100,000 to POW at a celebration event in Denver, CO on December 11th, 2015.
POW founder and professional snowboarder, Jeremy Jones, in reaction to the donation, said,
“We’re honored to have partnered with these iconic and environmentally-responsible brands. We’re using this partnership as a force for good, helping to make sure that our state governors know how important a strong climate policy is to everyone who wants clean air, water and a consistent winter season.”
Besides donating to POW, the collaboration also encouraged consumers to write letters their state governors urging them to support the Clean Power Plan. The campaign saw 2,200 letters reach governors in all states.
For more information about Protect Our Winters, visit www.protectourwinters.org.
For more information about New Belgium Brewery, visit www.newbelgium.com
For more information about Ben & Jerry’s, visit www.benjerry.com